Civic Entertainment Group, Ford Mustang Immersive Experience

KD&CO Advisors was engaged by Civic Entertainment Group to provide strategic advisory services for the Ford Mustang Immersive Experience (FMIX), a brand activation developed by Ford to celebrate the Mustang legacy and culture. The engagement was structured as a focused strategic assessment, combining on-site evaluation with in-depth analysis across marketing, distribution, and operations. KD&CO delivered actionable recommendations spanning OTA and DMO partnership strategy, marketing plan enhancements, and a comprehensive guest experience and facility review.